Regardless I thought I'd share some of my favorite M&M commercials with you here. This is by no means a complete list. And I'm not claiming to be any expert on M&Ms or the M&M characters. Like most of you out there I just really love the ads.
Here's a very early 50s ad for M&Ms
From Plain to Peanut. I love it. Swimming in chocolate and zipping up their "sugar" shells. This is the start of something awesome.
In these next two M&M commercials from the 70s they really play up the messiness angle.
Especially in that fist ad I have to say the chocolate mess is pretty gross. While I love the tag line of Melts in your Mouth and Not in Your Hand, I have to say I'm glad they abandoned this angle of marketing. Its not so pleasant to watch.
Jumping ahead again, in 1984 M&Ms became the official candy of the Olympic games (held in LA that year). This is the first time I can find that you really see the M&Ms as a group. A fun loving, partying group.
Doesn't it make sense to see them all together like that? I mean you get a whole bag full. And it works well for the Olympics.
And then in mid 80s M&Ms got a bigger sized bag. Here are some fun ads for that :)
What I really like about these ads is this they really further develops the M&Ms as a community. They're much more cartoony, and they start to give the M&Ms themselves more of a story.
This next one was a favorite of mine as a kid.
Here's another funny one from 1988. I love the way the process is imagined here. That they actually have to go swimming in chocolate and then shower in a candy shell is genius. This is also a good example of some developing personality for Peanut. Such a goofball :)
Tell me that's not a party! And very cutting edge stuff with that computer.
One of the things I always loved about these old M&M commercials that has been lost over the years is that these commercials were so wholesome. They were really family friendly. Now I think people expect different things from their advertising, but I'm nostalgic for these old comfortable ads.
In 1990 M&Ms celebrated their 50th Birthday. a long time for any candy to be around, and Its cool to see the M&M mascots right front and center for the party.
Then finally a breakthrough for M&Ms came in the early 90s. The introduction of M&Ms Peanut Butter!
And while they'd had limited runs in before this 1992 also saw the permanent introduction of M&Ms Almond.
Finally, we'll end today's look at some old M&M ads with this one where the M&Ms themselves get nostalgic. I like the fact that they can reference their own history. It kind of brings the whole advertising campaign full circle.
Talk about some enduring mascots, these guys have been though A LOT.
Next time we'll look at M&M ads in the 90s, through the refinement of their personalities and into the new millennium!