Who are the Munchies? Well they were the long running mascots of Hostess potato chips here in Canada. According to the wiki the chips were the #1 chips sold in Canada through the 80s, and I'd certainly believe that having lived here through the 80s, but once the 90s kicked in and upscale chips like Kettle Chips and Miss Vickis came around they couldn't compete. In '96 Hostess re-branded all of their chips as Lays here in Canada.
What got me thinking about this though was walking through my local grocery store and coming across what is apparently a limited run of Hostess branded chips. Are they testing the waters for a brand comeback? Here's a look at the chips and a glimpse of the current version of The Munchies.
Yup, those little guys are The Munchies, and boy do they get up to some shenanigans. In the commercials from the 80s they were always animated, often portrayed as celebrity superstars. Sometimes rocking out in a band. Yes they even play instruments.... I think there may have been a little Chipmunks influence there.
Check out the rest of the current product line and you can see these crazy Munchies up to all sorts of silliness.
Are they still superstars, or just chefs? I suppose its a bit moot since they're only on the limited run, but I know I would love to see these guys come back in full force. Don't people want this kind of stuff? I think they do.
Their tagline was "When you've got the Munchies nothing else will do: Hostess Potato Chips" and you've got to see some of their commercials.
This next one is actually one of my absolute favorites.
And finally here's a last ad that is SO TOTALLY 80s you've got to love it.
As you can tell, totally awesome! I always loved seeing these little Hostess goblins (or whatever they are) on my chips and my tv. Here's hoping Pepsico makes a move to bring them back!
We'll look at another mascot next week here on the Candy Aisle so please stay tuned :)