Tuesday, February 19, 2013

Crunchie Cakes

It was back in early October that I told you about Cadbury's initial efforts into the snack cake world, at least to my knowledge, with their Caramilk and Mr Big cakes. Then of course there was the very interesting step with the Screme Egg snack cake at Halloween. Now though they've found another product to bring to the public in cake form: Crunchie.

For those of you who may not know, Crunchie is and has always been one of my personal favorites. Its a honey flavored sponge toffee bar dipped in chocolate. The bar is unlike almost anything I can describe, although I've been told that Australia's Violet Crumble bar is similar.

Crunchie is also one of the handful of lost reviews for the Candy Aisle. Yes we have had a few reviews not work out for one reason or another. I'm sure I'll take another stab at it in the not too distant future but when you look at Cadbury's interesting plan to launch their bars into new territory (see their efforts with fondue, and ice cream bars) then you have to give them serious props for at least attempting to innovate.

I'm interested to try a Crunchie snack cake. Hopefully I'll get a chance to soon!

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