Wednesday, February 6, 2013

Some Super Ads

With the Superbowl airing this past weekend there are always a few fun candy ads to check out. Although I know it seems like car and cola companies spend the most on advertising dollars, pretty much any ad that airs alongside the Superbowl is worth checking out. I mean, if you like advertising :)

Here are a few of the more snack oriented ads to air this Sunday.

Of course M&Ms had a spot. They usually opt for something, even going so far as to debut their Brown M&M mascot at the Superbowl 2 years ago.I like this ad overall. Its pretty funny. Maybe not as funny as some from years past, but its definitely cute.

Doritos always goes big, and this year they had a contest over at where if I understand it correctly, people submitted their own homemade ads for a chance at fame, fortune, and an opportunity to work with Michale Bay on... something (ok, so I'm not totally versed in all the details, but here are the two top ads from that contest.

That's pretty fun stuff, although Doritos ads all wear on me after a while... its like drinking too much Mountain Dew or something. It just all blends together somehow into an "extreme" sensory overload.

Pepsi, Coke, and a company called Sodastream all had good showings on the beverage front. But that was to be expected.

One of the most unexpected winners of Sunday nights ad war was actually Oreo though. Yes they had a commercial, check:

More significantly though they had a party to watch the ad air, with both the marketing team behind the ad, and Oreo executives in attendance. Apparently during the 30 minute power outage the Oreo Twitter team took action and hastily came up with this fun ad. They became a trending topic on twitter and scored a great win for cookie fans everywhere. Check out their ad by clicking here. Yes you can still dunk in the dark!

Overall I'd say the ads we're not as great in years past, but I still enjoyed them. Let me know fi you had a favorite, or if you prefer to just to ignore all the hullabaloo. If you want to see more, here's a link to a YT page of all the ads. Enjoy.

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