Well after doing my due diligence of spending 3 minutes scanning Wikipedia I've come to learn that 3 Musketeers is really a true American classic candy bar. Starting in 1932 it was once partitioned into 3 sections each flavored differently covering chocolate, strawberry, and vanilla. Now though of course the 3 Musketeers is just chocolate, but man what a chocolate it is. This bar will once again show my bias, because I already know that I love this chocolate bar. This is one of those candy bars from when I was a kid that I always loved, and I expect to again here.
But let's back up a second, look at this great packaging. Brilliant silver, with red and white. Its making a statement and I'm liking it, maybe not as muted or dour as the classic Dumas book would allude to... but who'd want to eat a chocolate bar that was really themed after the middle ages. Talk about depressing. No instead this channels the themes of heroism and action that the Musketeers evoke. I really like the imagery here, and think the bar goes a long way to making it work for it. On the side of the wrapper we can see that this is a "Whipped Up, Fluffy Chocolate-on-Chocolate Taste". Now if that doesn't sound kind of dirty, yet also delicious I don't know what does. Also of note the "45% less fat than average of the leading chocolate brands" quote. Ok, I guess that might make the sale for some people... For me, I understand that this is a chocolate bar and I'm not being fooled into thinking its healthy for me.
Onto the bar itself though, and I really love the design here. Sure the bar is simple, but its coated well. It's a thick milk chocolate, but not hard, just sturdy. And I really like the swirly drip chocolate marks on the top, maybe a bit reminiscent of la Milky Way, but to me this is just classic.
As for biting into the chocolate, well let me tell you, this is truly a great experience. The insides have a real lightness to them, this really feels like whipped chocolate, but with a pull almost of a toffee. It doesn't have the chew or any kind of stickiness that toffee does, it just has a nice pull. Like the way you wish marshmallows pulled only it doesn't have the annoying gummy after-texture of your average marshmallow. This is light, chocolatey goodness. I think its actually made from whipped eggs and sugar and then flavored with chocolate, so that may help. Looking at the cross section you can really see that this chocolate bar even has tiny bubbles in the fluff, its just that airy.
For my tastes this is a great chocolate bar, it smells great, looks great, and tastes great.
Walking the Candy Aisle rates 3 Musketeers - 5 / 5
3 Musketeers is a product of the Mars Inc, to learn more please visit http://www.3musketeers.com
Final Question - why aren't there other chocolate bars based on classic literary figures or references. Where's my Tarzan of the Apes banana bar, or my John Carter Martian Munchies? Someone should at the very least make some gummy worms called Cthulhu Crawlers... I mean these things just write themselves.