Just to peel back the curtain a little more for a quick minute as well, sometimes I do these reviews on the blog before doing the video reviews, sometimes afterwards, and sometimes concurrently. In this case I'm writing the blog after the fact but I've only just realized that I forgot to take any photos of the stupid stupid stupid packing debacle.... for more on that please reference the video. Did I say it was stupid? Ok, sidebar done.
One little preface before I get into the review properly, I have a real bias going in here. I am not, nor have I ever been a big fan of Jolly Rancher candies. I don't like the texture of their traditional hard candies. Its too hard, then breaks apart weirld in your mouth, oftentimes into dangerous shards, and is too damn sticky. Also it gets in your teeth in a super annoying way. I also don't like the flavors, they seem... artificial. They are certainly strong, but not in the same fruity way that Starburst or Skittles are. Jolly Rancher just totally taste wrong to me and always have. I know people love them but I am simply not one of those people. I honestly am trying to give these new Fruit CHews a fair shake, but I am not the target audience.
Ok, as for these Fruit Chews. To start with I am impressed. The packaging is great. I've always loved Jolly Rancher's sense of style. The art design from the ground up is great. Its got a logo that pops and is memorable, good strong colors, fun design. And I have to say in this specific case I love the cigarette style packaging. There's a tear strip on the back and then it opens exactly as a pack of smokes does. only inside its got a handful of individually wrapped fruit chews. I also am a fan of the fact that these are individually wrapped candies. I much prefer something like this that I can share, or eat slowly than your average theater candy box full of loose open candy.
I am disappointing in the mix though.Fruit chews come in four flavors: Cherry, Watermelon, Green Apple, and Blue Raspberry. In my box however I only got one Watermelon, and one Blue Raspberry. Whats up with that?! Even though I think its lame I can kind of forgive a 100 flavor bag of Jelly Bellies for being a bit short on its flavor mix, but this is pretty inexcusable. Getting a good mix should be easy here.
Ok, onto its candy time.... If I an get it open. Sure some of them seem to open alright, but my god, WTF happened in the video review? If you haven't watched it, you probably should, Of the three Fruit Chews I've eaten in my life, and yes just to let you know I've only ever had three. 2 for the video review and then one for this review, I had a hell of a time getting two of the packages off. A hell of a time. The fact that two out of three gave me trouble is pretty distressing. These should have been fine... Bad job Jolly Rancher.
As for the candy once you do get it open, well it's pretty much what you'd expect. its kind of like a big piece of Hubba Bubba gum. Only big a day glow green. The texture is tacky and only a little pliable. When you bite into it though you understand why. This is one of those candies that starts harder and then quickly goes soft in your mouth. What else it does though is get sticky pretty much right away. This candy will get stuck in your teeth. Badly. That is annoying.
The flavors as well are very intense in a familiar Jolly Rancher way. If you like the classic Jolly Rancher flavors, then you are in luck, the Fruit Chew definitely captures that spirit. But to me as I said above, thats always been too intense, in a way that i don't like. Its frankly hard to articulate why I'm really not feeling this candy, but suffice it to say I am not.
Are you the kind of person that likes Jolly Rancher usually? If you are then I think you'll like these new Fruit Chews. I'll give that I do prefer these to the regular Jolly Rancher candy, but not by much. Its not that its terrible, its just totally not for me and I know it. I am going to pass on these and unless you are a real Jolly Rancher fan I think you should too.
Walking the Candy Aisle rates Jolly Rancher Fruit Chews - 2 / 5
Jolly Rancher are made by Hershey's. For more on them please check out http://www.hersheys.com/jolly-rancher.aspx/ Also note that these fruit chews come in a Tropical variety, and they also just launched the Crunch 'N Chew line alongside these Fruit Chews. If you like these then they may be of interest to you :) Stay tuned for next time when hopefully I'll find something I like a bit more...