Today though we're starting with the other big dog in the gum world, at least for me, Hubba Bubba.
Talk about your wordy ads. This is like a novel. I'm not sure what the Wrigley people were thinking when they approved this ad, because it is way too busy. Ok though, lets have a look at this: Gumfighting Dos and Don'ts. That's pretty cute, I can imagine the tv ad for it now, an old west showdown. That's pretty cool. Their big selling point though is definitely the "no stick bubbles" which is of course trade-marked. I know I hated when gum got stuck to my face, so they have a point, you need a good gum for avoiding that. But for all of these kids bubble gums, I don't think any of them stuck to your face, it was only adult gum that did that.
Finally I'm kind of amused that Hubba Bubba only comes in Original and Mint flavors. Seriously, mint? That's not one I remember...
These days Hubba Bubba comes in flavors ranging from Outrageous Original, toSweet and Sassy Cherry, Strawberry Watermelon, and Mystery Flavor (for real...). They've also got Bubble Tape, and more branded stuff, but rest assured Hubba Bubba continues to this day.
The same unfortunately be said for the next ad, for Bonkers!
Anyhow, the ad is fun, if a bit busy. It takes place in the town of Bonkerville where the population is "bonked out!" from all the fruit falling from the sky. Notice the blimp in the top corner there... do you think they're suggesting that the blimp is dropping the giant fruits on people eating Bonkers? My guess is no, its just a weird magical phenomenon that when you have this candy giant fruits fall from the sky. Speaking of which, why would anyone eat this thing if they knew they we're going to get clobbered with a giant strawberry or something? I know they always seem to end up laughing, but I would be scared of huge falling fruits. Here's a question for you, since there are 3 flavors, which one would you rather have fall on your head? giant strawberry, giant grapes, or a giant orange? My vote is for grapes, at least then you could dodge and weave in-between them.
The last ad I've got for you is a two in one for Rain-Blo and Super Bubble.
These are both third rate gums in my opinion, and the ad is cheap, BUT I do like kites, and this is giving me a chance to get a cool one, even if it has a lame brand on it. I was always a sucker for mail-away offers, even if the product was a bit weak. The kits sound good: made of nylon with a fiberglass frame, a streamer tails. That's a pretty classic design. But $4.95 plus two proofs of purchase? that's too much for this. I'm pretty sure Rain-Blo were the hollow gumball style gum that you'd get at halloween in 3 packs, but I never bought the stuff intentionally. As for the kite, yes its cool, but no its not worth the cost, especially if you have to buy the gum.
There's not much in terms of the picture on the ad. Although that kid is pretty multi-talented, flying two kites at once with the same hand, while blowing a bubble, all the time wearing his sunglasses. Honestly he's kind of an ass with those shades on. We'd have to get James Spader to play him in the movie.... maybe the gumfighter kid could come by and kick his butt. Now that would be entertaining.
Rain-blo and Super Bubble are still around. It was bought from Hershey in '03 by Farley's & Sanders Candy Co. My vote still remains that you should stay away from them though. There are better things to eat out there.
These ads we're pulled from What If...? #21, Web of Spider-Man #2, and Silver Surfer #2 respectively.
Alright, thats all I've got for today, I'll have another post next week looking at some fun Kool-Aid ads! Until then keep those arms akimbo (that's bent dum dum...)